RAF Manager | Betty CA
Courtside VenturesSports, Gaming company
Sofia, BulgariaManager
Dan Gilbert
WPP
Bruin Sports Capital
David Blitzer
Tony Ressler
Larry Fitzgerald
Marketing
About the role
TL;DR
Owns the Refer-a-Friend program end-to-end to drive growth and engagement.
- •Betty is seeking a hands-on Referral Growth Manager to own their Refer-a-Friend (RAF) program end-to-end.
- •This role will drive new depositors, retention, and engagement through strategy, incentives, CRM, product UX, and community mechanics.
- •Key Responsibilities Define RAF strategy and its role in the acquisition mix.
- •Own KPIs across the funnel: invites, registrations, NADs, first deposit, referrer LTV, friend LTV, and community engagement.
- •Design and execute automated CRM journeys.
- •Build and test offer structures and messaging variants by segment.
- •Turn the RAF base and community hub into a flywheel.
- •Requirements 3–6 years in growth / lifecycle / CRM marketing, ideally in iGaming, fintech, or other regulated B2C verticals.
- •Proven work on referral programs, loyalty, or community-led growth initiatives.
- •Strong lifecycle and segmentation skills, hands-on in a major CRM platform.
- •Data-literate and comfortable translating insights into experiments.
- •Product mindset and community sensibility.
Required skills
Growth MarketingSQLPythonJavaScriptProduct ManagementCommunity ManagementA/B TestingGoogle Analytics
Nice-to-have skills
Performance MarketingProduct Marketing
Domain expertise
gaming
Benefits & perks
Competitive salary, Premium Health insurance, Career and skills development opportunities, Fun and collaborative team environment, New modern office space
Tech stack
PythonJavaScriptSQLGitJiraConfluenceGoogle AnalyticsGA4Looker Studio
