Integrated Marketing Manager
BestowLife Insurance company
United StatesManager
TriplePoint Capital
New Enterprise Associates
Valar Ventures
Goldman Sachs Growth Equity
Smith Point Capital
Marketing
About the role
TL;DR
Execute integrated marketing campaigns, drive demand generation, and align marketing with sales outcomes.
- •This is the first hire on Bestow's Integrated Marketing team, a generalist role focused on campaign performance and translating market insights into strategy.
- •You will partner closely with the Director of Integrated Marketing to shape and execute demand generation, paid media, and event initiatives.
- •Key Responsibilities Plan and execute demand generation campaigns across paid digital, email, nurture, and organic channels.
- •Manage paid media budgets and targeting to maximize efficiency and pipeline contribution.
- •Run pipeline review cadences with Sales and manage Salesforce campaign structures for clean attribution.
- •Own channel-to-pipeline attribution and ROI reporting, and leverage AI tools for campaign execution and personalization.
- •Requirements Proven experience in demand generation, integrated campaign, or revenue marketing roles in B2B, ideally SaaS or enterprise technology.
- •Experience building or running ABM programs, including account tiering and personalized campaigns.
- •Fluent in Salesforce and marketing automation platforms.
- •Data-driven with a builder's mindset, energized by creating structure and process from scratch.
- •Comfortable with AI-powered marketing tools.
Required skills
SalesforceDemand GenerationExcelPowerPointGoogle Analytics
Domain expertise
fintechinsurtech
Benefits & perks
Equity, Flexible paid time off, Parental leave, 100% paid-premium option for medical, dental, and vision insurance, Lifestyle stipend, Flexible work-from-home policy, Remote and WFH options
Tech stack
SalesforceExcelPowerPointGoogle AnalyticsGA4Looker Studio
