Marketing Manager, Diagnostics
Beacon BiosignalsNeurotechnology company
Boston, United StatesManager
General Catalyst
Casdin Capital
Marketing
About the role
TL;DR
Drive marketing operations for Beacon's Diagnostics arm, managing CRM, digital campaigns, and events.
- •Beacon Biosignals is seeking an organized and innovative Marketing Manager to drive the operational engine of their Diagnostics marketing team.
- •This role focuses on turning strategy into action, managing the marketing tech stack, coordinating events, owning customer communication, and building systems for efficiency.
- •Key Responsibilities Maintain clean, actionable data across diagnostics marketing and sales systems in partnership with RevOps.
- •Manage day-to-day execution within CRM, including email campaigns, workflows, and lead tracking.
- •Own the conference calendar end-to-end, from identification to post-event ROI analysis.
- •Develop and maintain sales enablement materials for physicians and build out ideal customer profiles with targeted messaging.
- •Requirements Bachelors degree and 5+ years of experience in Marketing Operations or Marketing Analytics.
- •Deep expertise with CRM and marketing automation platforms (e.g., Salesforce, HubSpot).
- •Experience in medical device, diagnostics marketing, and familiarity with FDA-regulated promotional content.
- •Experience with Framer, Webflow, or similar no-code CMS platforms.
Required skills
SalesforceHubSpotMarketing AnalyticsDigital MarketingProduct MarketingDemand GenerationRevenue Operations
Nice-to-have skills
PythonJavaScriptSQLHTMLCSSGitLinuxJiraConfluenceFigma
Domain expertise
healthtechbiotech
Benefits & perks
Equity, PTO, Remote work
Tech stack
AsanaSalesforceHubSpotPythonJavaScriptSQLHTMLCSSGitLinuxJiraConfluenceFigmaPostmanSwaggerOpenAPIREST APIGoogle AnalyticsGA4Looker StudioWorkdayGreenhouseLeverMarketo