Lifecycle Marketing Operations Manager
HippoProperty Insurance company
Austin, United StatesManager
Comcast Ventures
Felicis Ventures
Bond Capital
Fifth Wall Ventures
Lennar
Hillhouse Capital
Marketing
About the role
TL;DR
Implement and execute lifecycle marketing campaigns, streamline processes, and drive operational initiatives.
- •We're looking for a hands-on Lifecycle Marketing Operations Manager to implement and execute impactful lifecycle campaigns (email, SMS, push), streamline processes, and drive operational initiatives forward.
- •Reporting to the Senior Lifecycle Marketing Manager, you'll build smart automations and focus on what truly drives results.
- •Key Responsibilities Own campaigns from beginning to end, developing strategy, creating content, coding, QAing, building target audiences, and launching.
- •Analyze campaign performance and findings post-launch, using insights to iterate on content, targeting, and design for continuous optimization.
- •Execute multi-channel journeys in Braze by designing, QAing, and optimizing campaigns with Canvases, API triggers, segment filters, Liquid logic, content blocks, and personalization.
- •Segment and target audiences precisely by defining audiences based on behavioral, demographic, or custom criteria.
- •Improve operational workflows by identifying inefficiencies and implementing scalable processes for testing, documentation, link libraries, and reporting standardization.
- •Requirements 3-5 years of experience developing email campaigns with HTML/CSS.
- •Hands-on experience with at least one major ESP (Braze, Customer.io, Iterable, Salesforce Marketing Cloud, etc.).
- •Comfort working directly with Legal/Compliance stakeholders and translating legal requirements into marketing-team practice.
- •Strong data literacy
- •comfortable in spreadsheets, SQL a plus, and confident building/maintaining reporting dashboards.
- •Excellent organizational instincts, eagerly applied to marketing operations and governance.
Required skills
HTMLCSSSQLTableauGoogle AnalyticsGA4
Domain expertise
martech
Benefits & perks
Equity, Medical plans, Dental insurance, Vision insurance, 401(k), Disability insurance, Life insurance, Flexible Spending Accounts (FSA), Employee Assistance Program (EAP), Training and career growth, Flexible Time Off, Parental leave, Catered lunches
Tech stack
HTMLCSSSQLTableauGoogle AnalyticsGA4
