About the role
TL;DR
Drive customer acquisition through planning, executing, and optimizing direct mail and digital campaigns.
- •Base is seeking a Growth Marketer to drive customer acquisition as the company expands into new markets.
- •This role will own acquisition targets and the channel mix, planning, executing, and optimizing campaigns across offline and digital channels.
- •Key Responsibilities Own customer acquisition targets across growth channels, with clear accountability for cost-per-acquisition, response rates, and downstream conversion.
- •Build and manage acquisition campaigns across offline and digital channels, from creative development and audience targeting to vendor management and production.
- •Design and run rigorous tests (formats, messaging, offers, targeting) and use results to continuously improve performance across channels.
- •Requirements Growth marketing experience, with hands-on ownership of acquisition campaigns across offline and/or digital channels in a consumer or consumer-adjacent business.
- •Strong understanding of campaign operations: production workflows, vendor management, list sourcing and segmentation, A/B testing at scale.
- •Creative instincts and data fluency, with the ability to connect campaign performance to on-site behavior and CRM outcomes.
Required skills
Growth MarketingA/B TestingCRMVendor Management
Tech stack
Growth MarketingCRMA/B Testing