Growth & Demand Generation
ZaniaAI & company
Palo Alto, United StatesLead
NEA (New Enterprise Associates)
Anthology Fund
Palm Drive Capital
Marketing
About the role
TL;DR
Build and execute a high-velocity pipeline engine for enterprise GRC buyers.
- •Zania is seeking a Growth & Demand Generation Lead to build a high-velocity pipeline engine from the ground up.
- •This role will own the strategy and execution for acquiring, nurturing, and converting enterprise buyers in the GRC space.
- •Key Responsibilities Design, build, and execute multi-channel demand generation campaigns to drive qualified pipeline and revenue.
- •Develop highly personalized, creative Account-Based Marketing campaigns to break into Fortune 500 accounts.
- •Test channels ruthlessly and scale what works, while killing what doesn't.
- •Partner directly with founders and the sales team to optimize the entire funnel from first touch to closed-won.
- •Concept, create, and launch campaigns with short turnarounds, operating with low budget and high output.
- •Requirements 3+ years of experience in B2B growth marketing, demand generation, or ABM, ideally at a high-growth SaaS or cybersecurity startup.
- •Proven track record of independently generating enterprise pipeline and directly impacting ARR.
- •Deep familiarity with modern marketing stacks (e.g., HubSpot, Salesforce, Apollo, Clearbit, LinkedIn Campaign Manager).
- •Exceptional written communication skills for crafting compelling messaging for senior enterprise buyers.
- •Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
Required skills
Demand GenerationGrowth MarketingB2B SalesHubSpotSalesforceCopywriting
Domain expertise
cybersecurityai
Benefits & perks
Flexible PTO policy, Medical, dental, and vision insurance, Meals and snacks in the office, Relocation support
Tech stack
HubSpotSalesforce
