Senior Manager, Digital Demand Generation
Assort HealthAI & company
San FranciscoSenior
Lightspeed Venture Partners
First Round Capital
Felicis
Chemistry
A* Capital
Liquid2
Marketing
About the role
TL;DR
Drive and scale inbound marketing strategies for a healthcare AI company.
- •We're looking for an AI-forward digital marketer to own and scale our inbound engine.
- •Key Responsibilities Drive paid channel strategy and investment, continuously identifying opportunities to outperform competitors, capture buyer attention, and maximize pipeline efficiency across paid and emerging channels.
- •Own website conversion: demo flows, landing pages, and CRO experiments, plus the page depth that unlocks paid scaling.
- •Build a culture of rapid experimentation.
- •Launch tests every week across channels, audiences, creative, landing pages, offers, and messaging.
- •Measure rigorously, kill losing ideas quickly, and aggressively scale what works.
- •Requirements 5+ years in B2B demand generation or growth marketing, owning paid, web, and digital channels tied to pipeline, ideally at a sales-led enterprise SaaS company Strong commercial mindset.
- •You think like an investor, allocating budget based on evidence, opportunity size, and expected return, not habit or opinion.
- •Excellent marketing judgment and taste.
- •You have a strong intuition for messaging, creative, offers, and buyer behavior, and you know how to validate that intuition through experimentation and data.
Required skills
Growth MarketingDigital MarketingPerformance MarketingDemand GenerationGA4HubSpotAnthropic APIA/B TestingMarketing AnalyticsSEOSEMContent MarketingProduct MarketingBrand MarketingSocial Media Marketing
Domain expertise
healthcare
Benefits & perks
Competitive Compensation, Lifelong Learning, Office Setup Stipend, Top-Tier Health Coverage, Flexible PTO, Meals & Snacks, Fitness Stipend, Commuter Benefits, 401(k)
Tech stack
GA4HubSpotAnthropic API