About the role
TL;DR
Lead CRM strategy to drive engagement and lifetime value.
- •Lead Aplazo's CRM strategy end-to-end, designing and executing personalized journeys across every channel to turn new customers into loyal ones.
- •Key Responsibilities Design and execute multi-channel campaigns across email, SMS, WhatsApp, push, and in-app.
- •Build automated communication journeys grounded in deep customer segmentation.
- •Design and run A/B tests, translate findings into actionable strategies, and publish performance reports.
- •Own the budget and monthly allocation for messaging platforms and marketing tools.
- •Actively incorporate AI tools into CRM workflows and champion AI adoption across the team.
- •Requirements Excel (intermediate) CRM platforms Campaign analytics Customer segmentation A/B testing methodology
Required skills
ExcelProject Management
Nice-to-have skills
SQL
Domain expertise
fintech
Tech stack
Excel