Brand Strategy Associate
Alpaca HealthPractice Management company
New York, United StatesMid
Adverb Ventures
South Park Commons
Tau Ventures
Core Innovation Capital
Marketing
About the role
TL;DR
Owns Alpaca Health's brand voice, look, and story to create a warm, human, and unexpected brand identity.
- •Alpaca Health is seeking a Brand Strategy Associate to own the company's brand identity, voice, and visual direction.
- •This role is responsible for ensuring all brand touchpoints are consistent and compelling.
- •Key Responsibilities Define and evolve brand positioning, narrative, voice, and tone.
- •Set visual identity direction and maintain brand consistency.
- •Concept and develop end-to-end campaigns.
- •Ensure brand consistency across all company communications.
- •Requirements Strong taste and deep understanding of aesthetics.
- •Excellent writing and storytelling skills.
- •Ability to think in both stories and systems.
- •Comfort with ambiguity and speed.
- •Passion for building something that genuinely helps families and clinicians.
Required skills
Brand MarketingContent MarketingCopywritingStrategic PlanningProject ManagementNotionSlackExcelPowerPoint
Nice-to-have skills
UX DesignProduct Marketing
Domain expertise
healthtech
Benefits & perks
Competitive salary, Meaningful equity, Health benefits, Flexible PTO, Dinner when working late
Tech stack
NotionSlackAirtableExcelPowerPoint