About the role
TL;DR
Manage and optimize Allegiant's loyalty program, driving member engagement and revenue.
- •The Manager, Loyalty is responsible for the day-to-day management, execution, and optimization of Allegiant's Allways Rewards loyalty program.
- •This role plays a critical part in delivering the program roadmap, enhancing the member experience, and driving engagement and revenue through innovative loyalty initiatives.
- •Key Responsibilities Manage the day-to-day operation and performance of the Allways Rewards loyalty program.
- •Execute strategic initiatives that improve member acquisition, engagement, retention, and profitability.
- •Monitor program performance through customer and financial analytics, identifying opportunities for optimization and growth.
- •Manage relationships with external vendors, consultants, and loyalty partners.
- •Stay informed on industry trends and competitive loyalty programs, bringing forward recommendations that strengthen Allegiant's competitive position.
- •Requirements Bachelor's degree in Marketing, Business, Economics, Finance, or related field.
- •Minimum five (5) or more years of progressive experience in loyalty, customer engagement, product management, CRM, marketing, or related fields.
- •Experience managing cross-functional projects from concept through execution.
- •Strong analytical and problem-solving skills with the ability to translate customer insights into business recommendations.
- •Excellent written and verbal communication skills.
Required skills
CRMProduct Management
Domain expertise
travel
Tech stack
CRMProduct ManagementExcelPowerPointGoogle AnalyticsGA4Looker Studio