Senior Product Marketing Manager
AiwynAccounting Automation company
RemoteSenior
Bessemer Venture Partners
Kohlberg Kravis Roberts
Revolution
Relevance Ventures
Operator Partners
Charlotte Fund
Marketing
About the role
TL;DR
Strategic Senior Product Marketing Manager shaping Aiwyn's market strategy.
- •You're a strategic, hands-on Senior Product Marketing Manager who thrives at the intersection of Product, Engineering, and Sales.
- •You combine sharp market insight with executional grit.
- •You think big, move fast, and collaborate deeply.
- •Key Responsibilities Partner with GTM leadership (Sales, Marketing, CS, and Alliances) to define and execute integrated campaigns that drive awareness, adoption, and pipeline growth.
- •Lead product storytelling and positioning across one or more product lines, articulating how Aiwyn helps firms modernize, scale, and deliver better client experiences.
- •Own the go-to-market strategy for major product launches, including messaging, enablement, content, and performance reporting.
- •Collaborate closely with demand gen to align messaging, content strategy, and campaign execution around key firm segments and revenue goals.
- •Build and maintain enablement programs that elevate how Sales and CS articulate value across the full Aiwyn platform.
- •Requirements 6+ years of B2B SaaS Product Marketing experience 3+ years of experience in mid-scale businesses Familiarity with vertical SaaS/Platform organizations Deep understanding of accounting, professional services, or financial tech markets.
- •Experience working in a fast-paced, startup environment
Required skills
Product MarketingGo-to-MarketCustomer SuccessB2B SalesContent MarketingDigital MarketingEmail MarketingDemand GenerationMarketing AnalyticsPresentation SkillsMentoringCoaching
Domain expertise
fintech