Digital Marketing Manager
AdyenPayments company
Tokyo, JapanManager
Index Ventures
Iconiq Capital
General Atlantic
Temasek
Felicis Ventures
Man Capital
Marketing
About the role
TL;DR
Drive customer acquisition through digital marketing strategy and campaign optimization in Japan.
- •Adyen is seeking a data-driven Digital Marketing Manager to drive acquisition efforts for new customers in the Japan market.
- •This role involves planning, setting up, and optimizing digital marketing campaigns across various channels.
- •Key Responsibilities Develop and execute the digital marketing strategy for the Japan market.
- •Plan, set up, and optimize digital marketing campaigns to achieve pipeline generation goals.
- •Drive SEO and GEO efforts to increase organic traffic and optimize landing pages for conversion.
- •Manage local paid media advertising campaigns and agency relationships.
- •Manage email campaigns for lead nurturing using marketing automation tools.
- •Requirements 5+ years of experience in B2B digital marketing, focused on customer acquisition.
- •Experience with Japanese SEO, technical SEO (CSS, HTML, JavaScript), and CMS platforms (e.g., Contentful).
- •Hands-on experience with Google Ads campaigns and analytics tools (GA4, Search Console, etc.).
- •Fluency in spoken and written English and Japanese.
Required skills
Digital MarketingSEOSEMGA4SalesforceMarketoHTMLCSSJavaScriptLooker Studio
Domain expertise
fintech
Tech stack
SEOSEMHTMLCSSJavaScriptGA4MarketoSalesforceLooker Studio