Marketing Automation Administrator (Marketo)
BazaarvoiceE-commerce Solutions company
Bangalore, IndiaManager
Battery Ventures
First Round Capital
Thomas H. Lee Partners
Marlin Equity Partners
Austin Ventures
Constantin Partners
Marketing
About the role
TL;DR
Manage and optimize marketing automation platform (Marketo) and related systems.
- •Bazaarvoice is seeking a Marketing Automation Administrator to maintain the integrity and efficiency of their marketing tools, primarily Marketo.
- •This role is ideal for a data-driven operator with deep Marketo expertise and a passion for driving scalable, automated marketing programs.
- •Key Responsibilities Build, test, and deploy email campaigns, nurture sequences, and automation workflows in Marketo.
- •Manage and optimize web forms, landing pages, and lead segmentation.
- •Own the architecture, governance, and optimization of the Marketo instance.
- •Maintain and improve data hygiene between Marketo and Salesforce.
- •Design, implement, and manage advanced lead scoring models and lifecycle workflows.
- •Requirements 8-10 years of experience in marketing automation/operations with 2-3 years in a managerial role.
- •Marketo certified business practitioner is required.
- •Expertise in Marketo, including email marketing, lead nurturing, segmentation, lead scoring, and administration.
- •Strong understanding of Salesforce.
- •Experience working with global teams and understanding regional compliance laws (GDPR, CAN-SPAM).
Required skills
MarketoSalesforceGDPREmail Marketing
Domain expertise
martech
Tech stack
MarketoSalesforceGDPR