Staff Product Manager | Ads
AddiBuy Now, company
Bogotá, ColombiaLead
Andreessen Horowitz
Union Square Ventures
GIC
Citius
BTG Pactual
Monashees
Product
About the role
TL;DR
Transform Addi's closed-loop data into a scalable revenue engine.
- •Transform Addi's closed-loop data into a high-margin retail media business by building the platform that turns deterministic attribution into a scalable revenue engine.
- •Key Responsibilities Successfully onboard 10+ "anchor" merchants into manual sponsored placements, achieving a verifiable conversion lift (e.g., >15%) and securing documented "willingness to pay" for a self-serve version.
- •Deliver a comprehensive "Build vs.
- •Buy" recommendation to the CPO/CTO, evaluating at least 3 vendors against an internal build, accounting for COP currency nuances and data residency.
- •Lead the cross-functional delivery of the Self-Serve Sponsored Products MVP (Search & Placements), reaching a milestone of $Xk in Monthly Ad Revenue with a 90% merchant retention rate.
- •Achieve 100% "closed-loop" instrumentation accuracy, linking every ad impression directly to a confirmed repayment event in the data warehouse to provide "un-fudgable" ROAS to merchants.
- •Maintain organic North Star metrics (CTR/Conversion) within +/
- •2% of baseline, ensuring ad load does not degrade the core shopping experience.
- •Requirements Proven Expertise in Retail Media & Auction Dynamics
Required skills
Product ManagementA/B TestingRoadmappingProduct AnalyticsCompetitive AnalysisGrowth StrategyMonetization StrategyProduct-Led Growth
Domain expertise
fintech