Senior B2B Marketing Manager
AddiBuy Now, company
RemoteSenior
Andreessen Horowitz
Union Square Ventures
GIC
Citius
BTG Pactual
Monashees
Marketing
About the role
TL;DR
Lead B2B Marketing to drive merchant growth and unify CRM.
- •Lead Addi's B2B Marketing function as an AI-first operating system, driving merchant GMV growth by scaling the Activation and Growth Playbook (PAC) end-to-end.
- •Key Responsibilities Deploy a Tiered PAC Framework: Design and operationalize a three-tier PAC model (Premium, Standard, Base) by Q3, driving measurable merchant growth and increased participation across strategic accounts.
- •Launch Merchant Performance Media: Build the paid media function from scratch, launching the first wave of co-campaigns in Q3 and shipping a centralized playbook with merchant-facing ROI reporting by Q4.
- •Stand up the Merchant Lifecycle CRM: Architect and launch the merchant onboarding, activation, and retention journeys in Salesforce, deploying the foundational layer by Q3 and full lifecycle orchestration by Q4.
- •Unify the B2B-Consumer Loop: Integrate quarterly PAC planning with the Consumer CRM team by Q3, establishing an automated "B2B Deal → Targeted CRM Amplification → Unified Attribution" feedback loop.
- •Strengthen Marketing-Sales Alignment: Establish a formal marketing-to-sales handoff with the commercial team by Q4, increasing collaboration, pipeline visibility, and engagement across priority accounts.
- •Build an AI-First Operating System: Deploy production-ready AI agents to support key marketing workflows, i
Required skills
Growth MarketingPerformance MarketingDigital MarketingProduct MarketingMarketing Analytics
Domain expertise
fintech