Senior Marketing Business Intelligence Analyst
HelloFreshMeal Kit company
Berlin, GermanySenior
HV Capital
Baillie Gifford
Upfront Ventures
Rocket Internet
Phenomen Ventures
Kinnevik AB
Marketing
About the role
TL;DR
Analyze referral programs, shape measurement strategies, and drive data-driven decisions.
- •As a Senior Marketing Data Analyst, you will own the Virality Analytics space, focusing on Referral / Refer-a-Friend (RAF) programs across 12+ HelloFresh markets.
- •You will be the analytical voice behind referral products, shaping how we measure them, grow them, and prove their value.
- •Key Responsibilities Act as the trusted analytics partner to Virality Marketing, CRM, and Growth stakeholders.
- •Own the Virality marketing reporting (WBRs, QBRs and Forecasting) and funnel-level diagnostics.
- •Co-design, quality-control, and analyze A/B tests on referral incentive structures and CRM comms.
- •Analyze customer value contribution using MPC2 predictions and cost-per-conversion economics.
- •Mentor more junior analysts on structured problem-solving and stakeholder communication.
- •Requirements 6+ years of experience in Marketing, Product, or Customer Analytics.
- •Advanced SQL proficiency.
- •Strong hands-on experience with A/B testing design and analysis.
- •Proven ability to build and maintain BI dashboards (Tableau, Databricks, or similar).
- •Excellent stakeholder management skills.
Required skills
SQLA/B TestingTableauDatabricksPythonGoogle Analytics
Nice-to-have skills
Growth Marketingdbt
Domain expertise
foodecommercemartech
Benefits & perks
Discount for HelloFresh boxes and Convini products, Development possibilities along with internal trainings and a yearly Learning & Development budget, Flexible working hours including Work From Home/Work from Abroad/Sabbatical Policy, as well as a home office set up budget, Extensive Onboarding and Buddy Program, Social events including team events, Friday beers, company runs, book club, etc., Discounted fitness offers with our Urban Sports Club and John Reed partners and yoga classes, Well-being initiatives in cooperation with Headspace and Spill, Childcare and company pension scheme benefit, Monthly transportation budget via NAVIT
Tech stack
SQLTableauDatabricksPythonGoogle AnalyticsGA4