Performance Marketing Manager
AbacumFinancial Planning company
New York, United StatesMid
Scale Venture Partners
Cathay Innovation
Y Combinator
Atomico
Creandum
Kfund
Marketing
About the role
TL;DR
Optimize and manage paid media channels for a SaaS company.
- •The number, the spend, and the bets on where paid budget goes next.
- •You run the channel day to day: build, optimize, report, and decide where the next dollar goes.
- •Key Responsibilities The paid pipeline number and the full paid budget.
- •You optimize channel allocation week to week based on cost per opportunity and downstream conversion, not impressions.
- •Hands-on Google Ads and LinkedIn Ads: account structure, audiences, creative needs, bidding, and optimization.
- •New paid-channel experiments, with clear read-outs on what to scale and what to cut.
- •Requirements A few years of hands-on in paid media, ideally agency-side on B2B SaaS accounts, ready to own a budget in-house, or in-house paid at a growth-stage SaaS company.
- •Deep, current Google Ads and LinkedIn Ads execution.
- •Strategy is fine; we're hiring for the hands.
- •You've managed $1M+ in annual paid spend and made it produce pipeline.
Required skills
Performance MarketingDigital MarketingSEMA/B Testing
Domain expertise
fintech