Director, Brand Marketing
CantinaDigital Transformation company
Los Angeles, United States$160,000-$240,000Director
Marketing
About the role
TL;DR
Lead brand refresh, strategy, and creative execution for Cantina's brand marketing.
- •Cantina Labs is seeking a Director of Brand Marketing to own and evolve the company's brand identity, ensuring consistency across all touchpoints.
- •This role involves leading a brand refresh, setting strategy, and overseeing creative execution for brand advertising and messaging.
- •Key Responsibilities Lead a company-wide brand refresh, including logo, visual identity, messaging, and tone.
- •Own brand messaging, craft core messaging pillars, and articulate them internally and externally.
- •Take direct ownership of commercials and brand advertising campaigns from concept to production.
- •Set and maintain brand guidelines and mandate brand presence across social and organic channels.
- •Manage the in-house creative team and external agencies, overseeing asset production.
- •Requirements 8+ years of brand marketing experience, including agency and in-house roles at consumer-facing companies.
- •Experience at a recognizable, culturally relevant consumer brand or platform.
- •Proven ability to manage and direct commercial/brand advertising production.
- •Experience managing an in-house creative team and/or creative asset production.
- •Excellent communication and messaging instincts, with a builder's mindset.
Required skills
Brand MarketingProduct Marketing
Nice-to-have skills
Content MarketingDigital MarketingCopywriting
Domain expertise
aimedia
Benefits & perks
Competitive salary, Generous company equity, Medical, dental, and vision insurance, 42 days of paid time off, Generous parental leave & fertility support, 401(k) retirement savings plan, Lifestyle spending account, Complimentary lunch and snacks, One Medical membership
Tech stack
Brand MarketingProduct Marketing