About the role
TL;DR
Lead marketing strategy and execution to establish Campfire as a category leader.
- •Campfire is seeking a VP of Marketing to build and lead the marketing function, driving the company towards becoming a defining category leader in AI-native ERP solutions for high-growth mid-market companies.
- •Key Responsibilities Own marketing strategy end to end, including demand generation, pipeline, brand, product marketing, and communications.
- •Build a repeatable and measurable demand engine to generate and accelerate pipeline for the sales team.
- •Recruit, hire, and develop a high-performing marketing team.
- •Partner with Sales and Product to sharpen positioning for a technical buyer and drive efficient growth.
- •Establish metrics, systems, and operating rhythm for predictable marketing scale.
- •Requirements Track record of building and scaling demand at a high-growth B2B SaaS company.
- •Experience driving pipeline and revenue in mid-market and lower-enterprise sales motions.
- •Proven ability to build a team from the ground up and attract exceptional people.
- •Comfort operating in ambiguity and moving fast, with strong strategy and execution skills.
- •Rigorous, metrics-driven approach paired with creative instinct for brand and story.
Required skills
Demand GenerationProduct MarketingBrand MarketingMarketing AnalyticsPipeline ManagementCRM
Domain expertise
fintechproductivityai
Tech stack
Demand GenerationCRMMarketing AnalyticsBrand MarketingProduct Marketing