Partner Marketing Manager
WorkatoIntelligent Automation company
Palo Alto, United StatesManager
Battery Ventures
Insight Partners
Altimeter Capital
Redpoint Ventures
Tiger Global Management
ServiceNow
Marketing
About the role
TL;DR
Develop and execute partner marketing strategy for North America.
- •Workato is seeking an exceptional Partner Marketing Manager to develop and execute their partner marketing strategy across the North America partner ecosystem, focusing on systems integrators (SIs) and GSIs.
- •This role involves driving pipeline and awareness through various partner motions.
- •Key Responsibilities Develop and execute North America partner marketing strategy and joint marketing plans.
- •Plan and execute co-marketing campaigns and content with System Integrator Partners.
- •Manage the Market Development Fund (MDF) operating model and invest in high-ROI activations.
- •Support planning and execution of partner-facing events.
- •Track and report on partner marketing performance against ARR, ROI, and pipeline goals.
- •Requirements Bachelor's degree in Marketing, Business Administration, or related field. 5+ years of marketing experience, ideally in B2B technology, channel marketing, or partner ecosystems.
- •Strong understanding of co-marketing strategies and experience managing partner relationships.
- •Proven ability to plan and execute partner-driven events and initiatives.
- •Strong analytical mindset with experience measuring campaign performance and ROI.
Required skills
Project ManagementMarketing Analytics