Senior Lifecycle Marketing Manager
MudflapFuel Management company
Palo Alto, United StatesSenior
QED Investors
Matrix Partners
500 Global
9Yards Capital
Commerce Ventures
Bossa Invest
Marketing
About the role
TL;DR
Drive customer engagement and retention through lifecycle marketing strategies.
- •As a Senior Lifecycle Marketing Manager, you will set the long-term vision for customer engagement and retention, while executing campaigns and analyzing performance.
- •Key Responsibilities Define and own the lifecycle marketing roadmap Lead AI and ML-powered personalization Design and optimize multi-channel campaigns Build onboarding and retention programs Partner with Sales and RevOps to develop lifecycle programs Requirements Experience in lifecycle marketing Strong AI and ML capabilities Hands-on experience with Braze Ability to build cross-functional partnerships Excellent analytical and problem-solving skills
Required skills
Growth MarketingEmail Marketing
Nice-to-have skills
Product MarketingA/B TestingProduct Analytics
Domain expertise
fintech
Tech stack
Email Marketing
