PPC Specialist
airSlateWorkflow Automation, company
UkraineMid
General Catalyst
Silicon Valley Bank
Morgan Stanley
Highsage
G Squared
UiPath Ventures
Marketing
About the role
TL;DR
Manage paid traffic across web and mobile for SaaS products, focusing on acquisition metrics.
- •airSlate is a global SaaS technology company seeking a PPC Specialist to join their data-driven paid traffic team.
- •This role focuses on top-of-funnel acquisition, with CAC, conversion volume, and ROAS as key metrics.
- •Key Responsibilities Launching new advertising campaigns, generating keywords/banners/videos, and setting tasks for developers and content.
- •Monitoring KPIs and OKRs: traffic, conversions, CPA/CAC.
- •Regular reporting, testing hypotheses, and running experiments.
- •Research, analysis, and identifying growth/optimization areas.
- •Communicating with internal and external partners.
- •Requirements 2+ years of experience with Google Ads. 2+ years of experience with Meta Ads.
- •Solid understanding of measurement and conversion tracking.
- •Experience managing monthly budgets of $50K+.
- •English proficiency: B2 or higher.
Required skills
Google AnalyticsGA4SEMExcel
Domain expertise
martechproductivity
Tech stack
Google AnalyticsGA4Excel