B2B Social ABM Marketing Specialist
SafeDigital Asset company
On-siteMid
Tiger Global
Digital Currency Group
1kx
A&T Capital
Blockchain Capital
Greenfield One
Marketing
About the role
TL;DR
Drive B2B social media strategy and execution to generate pipeline and support sales.
- •Safe Software is seeking a B2B Social ABM Marketing Specialist to own and lead their social media presence as a performance channel.
- •This role focuses on building and executing industry-specific social strategies to drive pipeline generation and sales alignment.
- •Key Responsibilities Own B2B social strategy across LinkedIn, Reddit, and emerging channels, mapped to ABM tiers.
- •Build demand generation content pillars tailored to key verticals and run campaigns end-to-end.
- •Partner with Sales, BDRs, and Account Managers to align social campaigns with pipeline stages.
- •Report on social performance with clear attribution to pipeline and revenue.
- •Requirements 4+ years of B2B social media marketing experience, ideally in SaaS, tech, or data/analytics.
- •Track record building vertical social strategies tied to demand generation and pipeline goals.
- •Hands-on experience with LinkedIn Campaign Manager, organic LinkedIn strategy, and audience segmentation.
- •Working knowledge of ABM frameworks and marketing automation/CRM platforms (HubSpot preferred).
- •Strong analytical skills and excellent writing ability.
Required skills
Social Media MarketingB2B SalesDemand GenerationHubSpotContent MarketingMarketing AnalyticsSalesforce
Domain expertise
developer-toolsai
Benefits & perks
Paid time off to volunteer, Annual learning budget, Flexible working hours, Remote-friendly work arrangements, 3 weeks of vacation, 6 paid seasonal days off, Extended health benefits, Dental benefits, Health or lifestyle spending accounts, Counseling benefits, Parental Leave Top-Up Program, Bi-annual profit sharing, RRSP/TFSA matching, Complimentary parking, Bike storage
Tech stack
HubSpotGit
