About the role
TL;DR
Drive customer acquisition and growth through experimentation and data-driven decisions.
- •We're hiring a Growth Generalist who wants to do their best work at a company building something that matters.
- •This isn't a traditional marketing role
- •it's a seat for someone who thinks in channels, experiments, and outcomes, and doesn't need a title to tell them where to play.
- •You'll help millions of people discover a better way to power their homes, at a moment when reliability, cost, and the grid are top of mind.
- •You'll work across every surface of the growth motion and own the results end to end.
- •Key Responsibilities Own customer acquisition targets with clear accountability across a channel that you own Design and run structured growth experiments across the funnel to unlock step-change improvements.
- •Translate performance data into decisions: what to double down on, what to fix, and what to shut down.
- •Operate a high-velocity creative engine, working closely with design to develop, test, and scale winning creative.
- •Requirements Hands-on growth experience with direct ownership of channels in a consumer or consumer-adjacent business.
- •Time spent in early-stage or unstructured environments, and comfort with the ambiguity that comes with it.
- •Equal comfort in a dashboard, a creative brief, and a cross-functional standup.
- •A bias to move fast and start before you're told to.
- •A pull toward action over analysis, and a defined scope you build yourself rather than wait for.
Required skills
Growth MarketingGoogle AnalyticsGA4Looker StudioA/B Testing
Domain expertise
cleantechclimatetech
Tech stack
PythonJavaScriptSQLGoogle AnalyticsGA4Looker Studio