About the role
TL;DR
Build and scale customer journeys for AI infrastructure company Fireworks.
- •Fireworks is seeking a Senior Lifecycle Marketing Manager to build and scale customer journeys that drive growth across product-led and sales-led motions.
- •This strategic role focuses on delivering the right message to the right audience at the right time through various channels.
- •Key Responsibilities Design and own the company's lifecycle strategy across the entire customer journey.
- •Build and optimize nurture programs for prospects, users, and existing customers.
- •Create personalized experiences across email, in-product messaging, web, and AI-powered touchpoints.
- •Partner with Product, Sales, and Customer Success to deliver timely and relevant messaging.
- •Leverage AI and automation to enhance personalization and journey orchestration.
- •Requirements 8+ years of experience in Lifecycle Marketing, Growth Marketing, or related fields in B2B SaaS.
- •Proven success in developing nurture programs, onboarding, and engagement initiatives.
- •Hands-on experience with modern marketing automation platforms (e.g., HubSpot, Marketo, Braze).
- •Strong analytical mindset with experience in experimentation and data-driven optimization.
- •Comfortable building new systems and processes in fast-moving environments.
Required skills
Growth MarketingHubSpotMarketoProduct MarketingSalesforcePythonJavaScriptGoogle AnalyticsGA4Looker Studio
Domain expertise
developer-toolsai
Tech stack
PythonJavaScriptHubSpotMarketoGoogle AnalyticsGA4Looker Studio