Growth Manager, Social & Community
HoneydewAI & company
New York, United StatesMid
Y Combinator
Atooro Fund
Davidovs Venture Collective
Honey Stone VC
Rebel Fund
Arch Grants
Marketing
About the role
TL;DR
Drive organic social growth and community engagement for a digital dermatology platform.
- •Honeydew is seeking a Growth Manager to own organic social strategy, build and run their community, and inform lifecycle marketing programs.
- •This role will drive brand affinity and patient acquisition/retention through engaging content and community initiatives.
- •Key Responsibilities Own organic social strategy and calendar across TikTok, Instagram, and emerging channels.
- •Build and run community end-to-end, including social engagement, Discord management, and referral programs.
- •Plan and execute events and activations to build brand affinity and drive acquisition/retention.
- •Collaborate with paid and creative teams to ensure organic and paid efforts reinforce each other.
- •Report on performance data to inform organic, community, and lifecycle decisions.
- •Requirements 4-6 years in growth, organic social, community, or lifecycle at a consumer or DTC brand.
- •Native organic social instincts and ability to direct creators/talent.
- •Proven community-building experience (Discord, referral programs, etc.).
- •Scrappy, entrepreneurial operator with a fast-moving mindset.
- •Analytical approach grounded in performance data.
Required skills
Social Media MarketingCommunity ManagementGrowth MarketingContent MarketingDigital Marketing
Domain expertise
healthcare
Benefits & perks
Equity, Flexible PTO, Health insurance, Vision insurance, Dental insurance, 401k with company match, One Medical membership, Kindbody membership, Talkspace membership, HealthAdvocate membership, Company MacBook, Monthly internet stipend
Tech stack
Google AnalyticsGA4
