Marketing Operations Specialist
PaddlePayments company
Toronto, CanadaMid
KKR
83NORTH
Notion Capital
FTV Capital
Kindred Capital
CIBC Innovation Banking
Marketing
About the role
TL;DR
Manage marketing operations, tools, and processes for a B2B SaaS company.
- •Paddle is seeking a Marketing Operations Specialist to join their Marketing team.
- •This hands-on role focuses on ensuring the smooth day-to-day operation of marketing systems and processes.
- •You will manage Martech tools, build templates, document workflows, and ensure the marketing stack is clean and consistent, making complexity disappear for the team.
- •Key Responsibilities Run recurring operational workflows including campaign setup, list management, and UTM governance.
- •Maintain and improve MarOps process documentation, checklists, and operational playbooks.
- •Build and own a library of reusable campaign templates and request forms for self-service.
- •Own day-to-day tooling hygiene and administration across the Martech stack.
- •Requirements 5+ years of experience in marketing operations or a similar role in a B2B SaaS organization.
- •Hands-on experience administering Martech tools such as HubSpot, Asana, or Notion.
- •Demonstrated ability to design and implement operational workflows and process guides.
- •A rigorous, systems-thinking approach to tooling hygiene.
- •Practical experience with automation and AI tools.
Required skills
HubSpotAsanaNotion
Nice-to-have skills
SalesforceGoogle AnalyticsGA4Looker Studio
Domain expertise
martechproductivity
Benefits & perks
Unlimited holidays, 4 months paid family leave, Annual learning fund, Remote work
Tech stack
HubSpotNotionAsanaGoogle AnalyticsGA4Looker Studio