About the role
TL;DR
Drive organic growth for an AI photo editing product via social media.
- •Kiss My Apps is seeking a Social Media Growth Manager to build and scale organic growth for their AI photo editing product through social media channels.
- •This role is crucial for driving user acquisition and increasing brand awareness.
- •Key Responsibilities Develop and implement an organic social media growth strategy focusing on acquisition, engagement, and installs.
- •Generate and systematically test content hypotheses for TikTok and Instagram (Reels) that drive product growth.
- •Analyze competitor trends and effective formats, adapting quickly to scale successful approaches.
- •Create and implement automation processes for posting, content production, and basic analytics.
- •Monitor and interpret key metrics (views, CTR, conversions, installs) to inform decisions and optimize strategy.
- •Requirements 2+ years of experience with TikTok and/or Instagram (Reels) as growth channels for mobile products.
- •Understanding of social media algorithms, virality, and trends, with the ability to find formats with growth potential.
- •Experience with systematic hypothesis testing, working with growth metrics (views, CTR, installs, conversions), and scaling what works.
- •Ability to create content that drives business results, not just views.
- •Self-starter with ownership of results, strategic thinking, and the ability to build processes.
Required skills
Growth MarketingSocial Media MarketingContent Marketing
Benefits & perks
Medical insurance, Psychotherapy, Sports, Stomatology, 40 days of paid leave, Professional development budget
Tech stack
Growth MarketingContent MarketingSocial Media Marketing