Senior Data Analyst - Marketing
SupabaseBackend-as-a-Service company
RemoteSenior
Accel
Coatue
Felicis Ventures
Y Combinator
Lightspeed Venture Partners
Peak XV Partners
Data & AI
About the role
TL;DR
Build marketing measurement strategy, attribution, and incrementality testing for paid and PLG channels.
- •We're looking for a Senior Data Analyst, Marketing to join our Data Intelligence team and build the measurement foundation that tells us what's actually working across paid and PLG channels.
- •You'll work closely with Marketing, Growth, and channel owners, helping us move past platform-reported metrics and vanity numbers into causal, trusted answers about what drives pipeline and revenue.
- •Key Responsibilities Own the end-to-end marketing measurement strategy across experimentation, media mix modeling, and attribution for paid and PLG channels.
- •Design and run always-on incrementality tests to quantify the causal impact of key channels, campaigns, and tactics.
- •Build and maintain media mix models using historical data to estimate channel contribution, marginal returns, and optimal budget allocation.
- •Use AI tools as a core part of daily work to accelerate analysis and go deeper than a traditional analyst workflow allows.
- •Requirements 6+ years in marketing analytics, data science, or a related role, with a focus on performance marketing and/or PLG growth.
- •Deeply understand marketing attribution, incrementality testing, and media mix modeling.
- •Advanced in SQL and at least one statistical programming language (Python or R).
- •Hands-on experience designing, running, and interpreting experiments across digital marketing channels.
- •Think in terms of self-service and scale: your instinct is to build tools and frameworks that make marketing teams independently capable.
Required skills
SQLPythonRGrowth MarketingPerformance MarketingA/B TestingLLMs
Nice-to-have skills
PostgreSQLGoogle AnalyticsGA4Looker Studio
Domain expertise
martechdeveloper-tools
Benefits & perks
ESOP, Tech Allowance, Health Benefits, Annual Off-Sites, Flexible Work, Professional Development
Tech stack
SQLPythonRPostgreSQLGoogle AnalyticsGA4Looker Studio
