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Paid Media Manager
LaterSocial Media company
Boston, United StatesManager
Summit Partners
Blue Owl Capital
Capital One Financial
Eastern Bankshares
HPS Investment Partners
Rocketship
Marketing
About the role
TL;DR
Manage paid social influencer campaigns end-to-end for clients.
- •Later is seeking a Paid Media Manager to oversee end-to-end paid social campaigns for their influencer marketing clients.
- •This role is part of the Professional Services team and requires direct agency experience.
- •Key Responsibilities Manage paid social influencer campaigns across various platforms.
- •Provide strategic direction and translate digital experience recommendations into actionable plans.
- •Analyze channel performance and translate data into actionable insights.
- •Support new business efforts and sales pitches.
- •Requirements 4-5 years of digital paid social media experience, with a track record of driving results on influencer campaigns.
- •Direct experience across advertising platforms such as Meta Ads, TikTok Ads, LinkedIn Ads, YouTube Ads, Snapchat Ads.
- •Strong analytical, data-driven mindset.
- •Excellent communication and collaboration skills.
Required skills
Google AnalyticsGA4Performance Marketing
Domain expertise
martechadtech
Tech stack
Google AnalyticsGA4