Senior Campaign Manager, Email Marketing & SMS
GR0SEO & company
Remote$95,000 - $105,000Senior
Marketing
About the role
TL;DR
Manage large-scale email marketing campaigns and optimize performance.
- •Manage large-scale email marketing campaigns, establish advanced targeting strategies, and optimize campaign performance.
- •Key Responsibilities Manage large-scale email marketing campaigns from development through to execution, ensuring alignment with customer lifecycle segmentation and predictive analytics strategies.
- •Establish advanced targeting strategies based on customer segmentation and predictive analytics, optimizing precision in audience engagement.
- •Continuously measure and optimize campaign performance, establishing benchmarks, recommending future tests, and working towards achieving an MRR of $50K+.
- •Proof and QA campaigns to ensure 100% error-free execution, leveraging robust technical knowledge to diagnose and solve any complex issues.
- •Conduct extensive research and analysis of competitor programs, identifying key areas of opportunity related to targeting strategies, promotional offers, and cadence/delivery timing.
- •Requirements 3+ years of experience in technical email marketing, preferably in e-commerce.
- •Proficiency in Klaviyo and/or other email and SMS marketing tools like Attentive, Postscript, Hubspot, and Mailchimp.
- •Solid understanding of digital marketing principles, particularly email marketing best practices, with expertise in omnichannel marketing strategies.
- •Strong verbal, interpersonal, and written communication skills, enabling effective interaction with senior leadership and C-suite executives within client organizations.
- •Exceptional organizational and prioritization skills, with the ability to think strategically, creatively, and analytically while managing multiple stakeholders and guiding newer team members.
Required skills
Email MarketingDigital MarketingHubSpot
Domain expertise
ecommerce
Benefits & perks
Health and Family Benefits, Wi-Fi Reimbursement, Unlimited PTO, Paid Holidays, Community Impact
Tech stack
HubSpot