Field Marketing Manager
IvaluaSpend Management company
Pittsburgh, United States$88,000 - $108,000Manager
Tiger Global Management
KKR
Ardian
Hg
Marketing
About the role
TL;DR
Field Marketing Manager to drive demand generation and brand awareness in Canada.
- •Ivalua is seeking a skilled Field Marketing Manager to lead marketing initiatives for the Canada region, focusing on demand generation and brand awareness.
- •This role involves developing and executing targeted marketing strategies aligned with sales goals.
- •Key Responsibilities Create and implement comprehensive field marketing strategies for lead generation.
- •Plan, organize, and execute high-impact field events, including flagship events.
- •Develop and implement Account-Based Marketing (ABM) strategies.
- •Design and execute integrated marketing campaigns with product and digital teams.
- •Monitor and analyze marketing initiative effectiveness through metrics and KPIs.
- •Requirements 6+ years of marketing experience, with 3+ years in field marketing.
- •Proven experience in managing field events and executing marketing programs.
- •Strong understanding of Account-Based Marketing (ABM) principles.
- •Exceptional organizational and project management abilities.
- •Excellent verbal and written communication skills.
Required skills
Demand GenerationProject ManagementMarketing AnalyticsExcelPowerPoint
Nice-to-have skills
HubSpot
Domain expertise
martechproductivity
Benefits & perks
Annual target bonus, Medical, Dental, Vision, Retirement (with company match)
Tech stack
HubSpotExcelPowerPointGoogle AnalyticsGA4Looker Studio
