Senior Manager, Demand Generation
FlashfoodSurplus Grocery company
RemoteSenior
General Catalyst
Robert Gierkink
Marketing
About the role
TL;DR
Drive demand generation for Flashfood's B2B marketing initiatives.
- •Join Flashfood to reduce food waste and expand access to affordable food.
- •Key Responsibilities Define how Flashfood shows up to enterprise grocery retailers across every buyer touchpoint Build the annual B2B marketing plan, establishing priorities, investment areas, and campaign themes that support revenue goals Design and execute targeted campaigns that generate engagement and pipeline from priority retailer accounts Develop account-based programs that combine paid media, email, and personalized outreach Leverage buyer signals, intent data, and AI-powered workflows to identify opportunities and activate campaigns Requirements 5+ years in B2B demand generation, with experience selling into enterprise grocery, retail, or CPG accounts A track record of owning strategy and making channel investment decisions Proven campaign strategy and execution experience across channels including building, tracking, and optimization Strong content development experience, including campaign copy, targeted emails, and event promotion A strategic thinker and clear communicator who can articulate the plan clearly to both marketing and sales stakeholders
Required skills
Demand Generation
Domain expertise
food
Benefits & perks
Competitive salary, equity, and comprehensive benefits, 100% remote work with flexibility and trust
