Technical Marketing Analyst - PPC
CloudinaryDigital Asset company
Kraków, PolandSenior
Salesforce Ventures
Bessemer Venture Partners
Blackstone
Robyn Capital
Marketing
About the role
TL;DR
Drive brand visibility and citation frequency in AI engines through disciplined experimentation.
- •We are seeking a hands-on Technical Marketing Analyst to drive our presence across AI-powered search engines and large language models.
- •Key Responsibilities Audit and fix existing pixel implementations across various platforms.
- •Diagnose and resolve data discrepancies between ad platform reporting and CRM/pipeline data.
- •Implement or repair server-side tracking to ensure reliable, privacy-compliant event data.
- •Build, structure, and refine PPC campaigns across Google Ads, LinkedIn, Meta, and Twitter/X.
- •Review negative keywords daily and maintain impeccable keyword hygiene.
- •Requirements Hands-on experience implementing and debugging Meta Conversions API, Google Ads conversion tracking, LinkedIn Insight Tag, and X pixel.
- •Proficiency with Google Tag Manager: building and troubleshooting containers, custom triggers, data layer variables, and event schemas. 3+ years managing PPC campaigns across Google, Meta, LinkedIn, and Twitter/X.
- •Deep understanding of keyword strategy, bidding behavior, funnels, and intent mapping.
- •Strong analytical skills
- •you know how to interpret data beyond “CTR went up.”
Required skills
GA4SEMA/B TestingPerformance Marketing
Domain expertise
adtech
Tech stack
GA4Google Analytics