CRM Manager – Investment & Pension Products (m/f/d)
RaisinSavings & company
Berlin, GermanyManager
Goldman Sachs
Greycroft
Headline
Index Ventures
btov Ventures
Deutsche Bank
Marketing
About the role
TL;DR
Manage CRM strategy for investment and pension products, driving growth and customer engagement.
- •Raisin is seeking a CRM Manager to develop and execute CRM strategies for investment and pension products.
- •You will drive growth and engagement through targeted campaigns and optimize customer touchpoints across various channels.
- •Key Responsibilities Own the CRM strategy for investment products, developing and analyzing growth campaigns.
- •Scale the savings-to-investment cross-sell ratio through testing and innovation.
- •Lead international CRM expansion for investment products into new European markets.
- •Partner with the Investment Products team to create consumer-friendly marketing materials.
- •Create and optimize communications across email, mobile, web, and direct mail.
- •Requirements 3+ years of professional CRM experience.
- •Strong knowledge of investment products (pensions, ETFs, tax implications).
- •C2-level proficiency in English and German.
- •Expert command of CRM channels (email/push/weblayer) including automation, segmentation, and KPI reporting.
- •Creative thinker comfortable digging into data and interested in AI for CRM.
Required skills
CRMEmail MarketingProduct MarketingGrowth Marketing
Nice-to-have skills
Looker
Domain expertise
fintech
Benefits & perks
Employee Development Budget, Flexible working hours, Home office, 30 vacation days, Company pension scheme, Urban Sports Club subsidy, Deutschland Ticket subsidy, JobRad leasing, Snacks, Fresh fruit, Drinks, Relocation support
Tech stack
CRMEmail MarketingLooker