CRM Marketing Manager (Hybrid)
OnDeckSmall Business company
Chicago, United States$120,000 - $160,000Manager
First Round Capital
Khosla Ventures
RRE Ventures
Sapphire Ventures
Google Ventures
Contour Venture Partners
Marketing
About the role
TL;DR
Manage CRM marketing strategies and campaigns to drive customer engagement and retention.
- •Enova is seeking a passionate and innovative CRM Marketing Manager to build and grow its Lifecycle Marketing team.
- •This role will focus on enhancing customer engagement and retention through data-driven email and SMS campaigns.
- •Key Responsibilities Develop strategic direction for consumer lifecycle strategies across email and SMS.
- •Build and deploy campaigns in Salesforce Marketing Cloud, owning hands-on execution.
- •Develop and maintain an A/B testing program focused on driving business results.
- •Manage lifecycle forecasting, budget, and performance reporting.
- •Collaborate with cross-functional teams to ensure alignment across the customer journey.
- •Requirements Bachelor's degree in Marketing, Business, Finance, or a related field. 8+ years in email marketing, lifecycle marketing, or CRM with a track record of running high-volume programs.
- •Hands-on experience with Salesforce Marketing Cloud or a comparable ESP.
- •Strong segmentation and data analysis skills.
- •Comfortable leading teams through ambiguity.
Required skills
Email MarketingA/B TestingSQL
Domain expertise
fintech
Benefits & perks
Health, dental, and vision insurance including mental health benefits, 401(k) matching plus a roth option, PTO & paid holidays off, Sabbatical program, Summer hours, Paid parental leave, DEI groups, Employee recognition and rewards program, Charitable matching and a paid volunteer day
Tech stack
Email MarketingA/B TestingCRMSQL