Regional Field Marketing Manager, NY
QuizizzGamified Learning company
New York, United StatesManager
Tiger Global Management
GSV Ventures
Nexus Venture Partners
Eight Roads Ventures
Prime Venture Partners
Rocketship VC
Marketing
About the role
TL;DR
Drive regional marketing initiatives, events, and partnerships to generate sales pipeline.
- •Wayground is seeking a Regional Field Marketing Manager to drive their go-to-market strategy in the East region.
- •This role will manage the regional event calendar, webinar programs, and channel partnerships to generate qualified leads for sales teams.
- •Key Responsibilities Plan, produce, and execute Wayground's presence at regional and state conferences, partner events, and Wayground-led events.
- •Own a regional webinar series, including concept, programming, production, and distribution.
- •Build and maintain relationships with educational organizations and run co-marketing initiatives with channel partners.
- •Develop and execute regional demand and account-based marketing programs to support sales pods.
- •Measure and report on event ROI, pipeline contribution, and channel partner performance.
- •Requirements 5+ years in field marketing, channel marketing, or regional marketing.
- •Proven track record of producing and operating events at scale.
- •Strong cross-functional collaboration skills with sales, content, and partnership teams.
- •Data-oriented with experience in channel attribution, pipeline measurement, and ROI analysis.
- •Hands-on experience with marketing automation, webinar platforms, and event production tooling.
Required skills
Partnership ManagementDemand GenerationCRMPipeline Management
Nice-to-have skills
Salesforce
Domain expertise
edtech
Tech stack
PythonJavaScriptJavaC++C#GoRustRubyPHPSwiftKotlinScalaRSQLBashCObjective-CPerlLuaElixirClojureHaskellDartReactVue.jsAngularNext.jsSvelteHTMLCSS