Director, Demand Generation
DemandbaseAccount-Based Marketing company
RemoteDirector
Scale Venture Partners
Sageview Capital
Sigma Partners
Adobe Systems
Altos Ventures
Costanoa Venture Capital
Marketing
About the role
TL;DR
Lead demand generation strategy, pipeline creation, and revenue impact for B2B growth.
- •Own the strategy, performance, and evolution of the demand generation engine, with accountability for pipeline creation, funnel efficiency, and revenue impact.
- •This role leads a pod-based team model and partners closely with Sales to drive predictable growth.
- •Key Responsibilities Own top of funnel pipeline targets across segments and translate revenue goals into integrated demand generation strategies.
- •Allocate budget across channels, programs, and segments to maximize pipeline and revenue impact.
- •Partner with Sales and SDR leadership to align on pipeline targets, lead quality, conversion, messaging, and ICP priorities.
- •Optimize the full funnel from acquisition through pipeline by improving conversion and eliminating handoff friction.
- •Requirements 8+ years in B2B marketing, with strong demand gen experience Proven ownership of pipeline or revenue targets Experience leading cross-channel, full-funnel programs Strong track record partnering with Sales Analytical mindset with ability to translate data into action
Required skills
Demand GenerationB2B SalesPipeline ManagementLead GenerationCRMSalesforceHubSpotStrategic Planning
Nice-to-have skills
Product MarketingGrowth Marketing
Domain expertise
martech
Tech stack
PythonJavaScriptSQLBashNode.jsReactAWSGoogle CloudAzureDockerKubernetesCI/CDGitLinuxJiraConfluenceFigmaPostmanREST APIGoogle AnalyticsGA4MarketoSalesforceHubSpotCRM