Growth Lead, Commercial Partnerships
Base Power CompanyEnergy company
Austin, United StatesLead
Marketing
About the role
TL;DR
Launch and own customer acquisition in new markets for a next-generation power company.
- •Base is seeking a marketing and growth generalist to launch and own customer acquisition in new markets, focusing on homebuilder partnerships and new commercial channels.
- •This role involves building acquisition playbooks from scratch and iterating until success is achieved.
- •Key Responsibilities Own customer acquisition targets across homebuilder partnerships and new channels.
- •Translate performance data into decision-making and identify opportunities for improvement.
- •Lead field marketing team and build repeatable processes and marketing playbooks.
- •Design and run structured growth experiments across the funnel.
- •Ensure consistent brand representation and amplification throughout new markets.
- •Requirements 2-4+ years of hands-on consulting or growth experience, ideally with direct ownership of customer acquisition targets.
- •Experience operating in early-stage or unstructured environments.
- •Comfortable working cross-functionally with biz ops, design, sales, and product.
- •Data-fluency, connecting ad platform performance, on-site behavior, and CRM outcomes.
- •Comfortable managing +2 field reps.
Required skills
Growth MarketingBusiness OperationsMarketing AnalyticsSalesMarket AnalysisCustomer Service
Nice-to-have skills
SalesforceHubSpotMarketo
Domain expertise
cleantechconsulting
Tech stack
GitLinuxJiraConfluenceFigmaPostmanSwaggerOpenAPIREST APIWebSocketsRabbitMQCelerySidekiqNotionSlackAsanaLinearMonday.comAirtableExcelPowerPointGoogle AnalyticsGA4Looker StudioWorkdayGreenhouseLeverMarketo