Organic Growth (AEO/SEO) Lead
About the role
TL;DR
Lead organic growth strategy across search engines and AI/LLM platforms.
- •{"about_the_role": "We're looking for a strategic, results-oriented organic growth lead to drive our acquisition strategy across traditional search engines and emerging AI/LLM platforms.
- •You'll directly shape the vision, strategy, and operating model responsible for driving measurable growth in organic visibility, discoverability, and pipeline through content creation across owned and earned channels.", "key_responsibilities": ["Own our content-led AEO/SEO strategy, defining the prompts, topics, formats, and ecosystems that drive measurable growth in traffic, visibility, and pipeline", "Identify and prioritize high-impact content opportunities across product areas, influencing cross-functional teams to bring that content to life", "Map and optimize our presence across the full ecosystem of LLM-ingested content, including YouTube, Reddit, and review sites, to improve AI-driven discoverability", "Design and execute a comprehensive off-page strategy, including link acquisition, digital PR, and authority-building initiatives", "Own technical execution \u2014 site architecture, crawlability, structured data, and page performance \u2014 partnering with web development teams to ensure content is effectively surfaced, indexed, and performant"], "requirements": ["A proven track record of growing qualified organic traffic and visibility through content strategy and creation", "A demonstrated point of view on modern organic growth, with a proven ability to anticipate and capitalize on shifts in search, AI/LLM, and digital discovery", "Experience creating technical content across multiple platforms and channels (YouTube, social, review sites, etc)", "Strong technical AEO/SEO fundamentals: site architecture, crawlability and indexation (including access for AI crawlers), structured data and schema markup, Core Web Vitals, and content formatting", "Analytical mindset and comfortable pulling reports, diagnosing performance shifts, and quantifying opportunities"]}
Required skills
Nice-to-have skills
Benefits & perks
100% employer-paid medical insurance, Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off, RSU stock grants, Professional development and training opportunities, Company virtual happy hours, free food, and fun team-building activities, Monthly cell phone stipend, Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.