Senior Brand Content Manager
DemandbaseAccount-Based Marketing company
RemoteSenior
Scale Venture Partners
Sageview Capital
Sigma Partners
Adobe Systems
Altos Ventures
Costanoa Venture Capital
Marketing
About the role
TL;DR
Define and execute Demandbase's brand narrative and content strategy to establish AI GTM category leadership.
- •Demandbase is seeking a strategic Senior Brand Content Manager to define and elevate the company's voice in the AI GTM category.
- •This role will translate complex technical concepts into compelling narratives across various content formats.
- •Key Responsibilities Define and evolve Demandbase's brand and product narratives to ensure differentiation and consistency.
- •Develop and execute a high-impact thought leadership content strategy, collaborating with internal experts.
- •Create high-quality assets for global campaigns, including long-form reports, white papers, social copy, and video scripts.
- •Champion video strategy and oversee brand content across all channels, ensuring alignment with visual and verbal identity.
- •Requirements 8+ years of experience in brand marketing, content strategy, or copywriting, preferably in B2B SaaS.
- •Proven ability to craft category-defining narratives and simplify complex technical concepts.
- •Strong background in developing diverse content formats, from long-form to short-form social and video scripts.
- •Experience leading executive thought leadership programs and ghostwriting.
Required skills
Content MarketingBrand MarketingCopywritingProduct MarketingDemand GenerationSEOMarketing Analytics
Domain expertise
martechai
Tech stack
Content MarketingBrand MarketingCopywritingProduct MarketingDemand GenerationSEOMarketing Analytics