Senior Regional Marketing Manager
DeputyWorkforce Management company
RemoteSenior
IVP
OpenView
Express Services
Square Peg Capital
EVP
Marketing
About the role
TL;DR
Develop and execute regional marketing strategies to drive demand generation and pipeline growth for SMBs.
- •Deputy is seeking a Senior Regional Marketing Manager to develop and execute regional growth plans for small to medium-sized businesses.
- •This role involves managing demand generation campaigns and ensuring measurable impact across various channels.
- •Key Responsibilities Develop regional growth plans to create and capture demand with SMBs.
- •Manage lead capture, nurture, sales handoff, and post-campaign follow-up.
- •Identify local buyer needs and trigger moments to translate into marketing programs.
- •Partner with internal teams to execute regional ideas and align strategy.
- •Analyze campaign performance to understand lead generation, funnel influence, and revenue outcomes.
- •Requirements 5+ years of marketing experience with a proven track record in demand generation and pipeline growth in B2B/SaaS.
- •Deep expertise across marketing channels including content, paid ads, webinars, events, and email.
- •Strong understanding of the B2B marketing funnel, from persona targeting to pipeline acceleration.
- •Proven ability to manage integrated campaigns from strategy through execution and optimization.
- •Experience using Salesforce, Marketo, and related marketing analytics tools.
Required skills
Demand GenerationB2B SalesSalesforceMarketoGoogle AnalyticsContent MarketingPerformance MarketingEmail MarketingProject Management
Nice-to-have skills
GA4Looker Studio
Domain expertise
martechproductivity
Tech stack
SalesforceMarketoGoogle AnalyticsGA4Looker Studio