Director, Product Marketing
BestowLife Insurance company
United StatesDirector
TriplePoint Capital
New Enterprise Associates
Valar Ventures
Goldman Sachs Growth Equity
Smith Point Capital
Marketing
About the role
TL;DR
Lead product marketing strategy, positioning, and go-to-market for major launches.
- •Bestow is seeking a Director of Product Marketing to set platform positioning strategy and lead go-to-market initiatives for key product launches.
- •This role involves shaping the company's innovation narrative and influencing market strategy.
- •Key Responsibilities Own platform positioning and messaging strategy, adapting it to market shifts.
- •Lead go-to-market strategy and execution for major launches.
- •Build strong partnerships across Product, Sales, and Communications.
- •Set strategy and quality bar for sales enablement and competitive intelligence.
- •Requirements Significant product marketing experience in B2B SaaS or enterprise technology at a senior/leadership level.
- •Proven ability to be a strategic partner to executives and shape company-level narrative.
- •Compelling storyteller capable of translating complex platforms for enterprise audiences.
- •Experience building and scaling sales enablement and product marketing teams.
Required skills
Product MarketingGo-to-MarketCompetitive AnalysisProduct Strategy
Domain expertise
fintechinsurtech
Benefits & perks
Competitive salary and equity, Flexible paid time off, Parental leave programs, 100% paid-premium option for medical, dental, and vision insurance, Lifestyle stipend, Flexible work-from-home policy, Remote and WFH options, Equity
Tech stack
Product ManagementGo-to-Market
