Head of Digital Growth
Octopus EnergyRenewable Energy company
Munich, GermanyDirector
Octopus Group
Origin Energy
Tokyo Gas
CPP Investments
Generation Investment Management
Marketing
About the role
TL;DR
Drive digital growth strategy and customer acquisition for Octopus Energy in Germany.
- •Octopus Energy is a global EnerTech company revolutionizing the energy market with sustainable energy solutions.
- •This role is responsible for driving direct growth in Germany and elevating customer acquisition to the next level.
- •Key Responsibilities Oversee digital growth strategy across paid, owned, and organic channels.
- •Develop and optimize the entire acquisition process, identifying new growth opportunities.
- •Plan, manage, optimize, and analyze campaigns, identifying effective strategies and areas for improvement.
- •Structure, lead, and empower a team, fostering clarity, direction, and initiative.
- •Integrate paid, owned, earned, and CRM channels into a cohesive system.
- •Requirements Proven success in building and scaling acquisition channels in dynamic environments.
- •Experience managing multiple acquisition channels and scaling a company with performance marketing.
- •Strong focus on growth, with a proactive and risk-taking approach to identifying and leveraging opportunities.
- •Experience leading teams and developing structures and processes.
- •Strong presentation and stakeholder management skills, especially with senior leadership.
Required skills
Growth MarketingPerformance MarketingCRMStrategic Planning
Nice-to-have skills
Product MarketingContent MarketingSEOSEMEmail MarketingMarketing AnalyticsCopywriting
Domain expertise
cleantechclimatetech
Tech stack
Growth MarketingPerformance MarketingCRMUX DesignExcelPowerPointGoogle AnalyticsGA4Looker Studio