Senior Manager, Lifecycle Marketing
ZyngaSocial and company
Toronto, Canada$119,300 - $160,000Manager
Kleiner Perkins
Andreessen Horowitz
Benchmark
Union Square Ventures
Foundry Group
Avalon Ventures
Marketing
About the role
TL;DR
Manage and execute lifecycle marketing strategy for multiple game genres.
- •As a Senior Manager, Lifecycle Marketing, you will manage a team of Managers and/or Specialists across multiple game genres, and own the planning and execution of Lifecycle strategy for that portfolio.
- •This position requires you to be data-driven, strategic, and a strong cross-functional collaborator.
- •Key Responsibilities Manage and develop a team of Managers and/or Specialists across owned genres.
- •Own the planning of LCM strategy across multiple game genres.
- •Design and drive nurture programs that improve customer engagement, retention, and reactivation.
- •Interpret data, analyze results, and develop insights that improve retention, engagement, conversion rate, and customer loyalty.
- •Partner cross-functionally with Production, Product, Product Marketing, Analytics, Studio-Ops, and Central support teams.
- •Requirements Bachelor's degree with 5+ years of relevant experience in CRM or Lifecycle Marketing roles (B2C only). 2+ years of people management experience.
- •Technical knowledge of HTML, SQL, and Content Management Systems like Braze/Leanplum/Moengage.
- •Technical expertise with Email, Push, SMS, and IAMs.
- •Multi-variate testing expertise and strong understanding of QA processes.
Required skills
SQLHTMLEmail MarketingA/B TestingProduct Marketing
Nice-to-have skills
Google AnalyticsGA4Looker Studio
Domain expertise
gaming
Benefits & perks
Bonus, Equity awards, 401(K) plan, Employee Stock Purchase Program, Medical insurance, Dental insurance, Vision insurance, Basic life insurance, 14 paid holidays, Paid vacation time, Paid sick days, Paid parental leave, Paid compassionate leave, Wellbeing programs, Family planning support, Commuter benefits, Fitness reimbursements
Tech stack
SQLHTMLGoogle AnalyticsGA4Looker Studio