Senior Manager, Organic Social
ZocdocOnline Appointment company
New York, United StatesSenior
Khosla Ventures
Goldman Sachs
SV Angel
Founders Fund
Jeff Bezos
Marc Benioff
Marketing
About the role
TL;DR
Lead Zocdoc’s organic social strategy to enhance brand perception and engagement.
- •This role is central to shaping how patients and providers perceive and engage with Zocdoc.
- •You’ll help ensure our brand reflects the humanity of healthcare and the value of Zocdoc through storytelling, creative, and community engagement that strengthen our reputation and drive affinity.
- •Key Responsibilities Lead Zocdoc’s organic social strategy (Instagram, TikTok, YouTube, and emerging channels), building awareness, affinity, and engagement among patients and providers.
- •Develop and execute always-on social programming and campaigns, ensuring content is high-quality, on-brand, and optimized for each platform.
- •Lead content ideation and oversee production.
- •Manage internal and external creatives to deliver best-in-class social content.
- •Contribute to broader brand initiatives, bringing social insight and creative input into the development of strategy and creative.
- •Requirements A strategist who can connect social efforts to brand and business goals.
- •A creative thinker who brings distinctive ideas, programs, and strategies to the table.
- •An action-oriented maker who likes to get hands-on: writing briefs, doing the work, bringing ideas to life that move the needle.
- •A true collaborator who values strong cross-functional partnership and approaches work as a team sport.
- •Analytical, using data and insights to measure and continually improve performance.
Required skills
Growth MarketingContent MarketingSocial Media MarketingCommunity ManagementDigital MarketingBrand MarketingMarketing AnalyticsCopywriting
Domain expertise
healthcare