Associate, Paid Social
ZocdocOnline Appointment company
New York, United States$80,000 - $100,000 USDMid
Khosla Ventures
Goldman Sachs
SV Angel
Founders Fund
Jeff Bezos
Marc Benioff
Marketing
About the role
TL;DR
Execute and optimize paid social campaigns to acquire new patients for Zocdoc.
- •Zocdoc is seeking an Associate, Paid Social to join their Patient Acquisition Marketing team.
- •This role will support the execution and optimization of paid social campaigns to connect more patients with healthcare.
- •Key Responsibilities Build, launch, and manage paid social campaigns primarily in Meta Ads Manager.
- •Monitor campaign performance and make optimizations to improve efficiency.
- •Complete thorough QA across campaign setup, targeting, and creative assets.
- •Support A/B tests across creative, messaging, and audiences.
- •Partner with Creative, Brand, and Analytics teams to coordinate campaign launches.
- •Requirements 1+ years of experience in paid social advertising or a related digital marketing role.
- •Strong hands-on experience building and managing campaigns in Meta Ads Manager.
- •Ability to interpret performance data and make practical adjustments.
- •Strong organizational skills and attention to detail.
- •Bachelor's Degree in Marketing, Business, Communications, or equivalent practical experience.
Required skills
Performance MarketingA/B TestingGoogle AnalyticsExcel
Domain expertise
healthtech
Tech stack
Google AnalyticsExcel