Demand Generation Associate, Field Programs
WebflowNo-code Development company
United States$103,000 - $140,000Mid
Y Combinator
Accel
CapitalG
Khosla Ventures
Silversmith Capital Partners
Draper Associates
Marketing
About the role
TL;DR
Drive pipeline through sponsorships, partnerships, and field activations.
- •Webflow is seeking a Demand Generation Associate, Field Programs to drive pipeline through sponsorships, partnerships, and field activations.
- •This is a high-impact role with significant ownership and opportunity for strategic input.
- •Key Responsibilities Execute demand generation mechanics for field plays and event activations, including outreach, list management, and post-event follow-up.
- •Manage the full lifecycle of the third-party sponsorship portfolio, from vendor evaluation to campaign reporting.
- •Oversee the gifting program end-to-end, including campaign setup, execution, inventory management, and ROI tracking.
- •Serve as the demand generation point of contact for sponsorship and gifting programs, ensuring clear communication with Sales, XDR, and Field Marketing teams.
- •Build and iterate on AI-assisted workflows for program support, including research, copy generation, and reporting.
- •Requirements 2-4 years of experience in demand generation, revenue marketing, or growth marketing at a B2B SaaS company.
- •Proven track record of coordinating cross-functional programs and keeping stakeholders informed.
- •Working experience with AI tools in production workflows.
- •Comfort with marketing automation and CRM systems (e.g., Marketo, HubSpot, Salesforce).
Required skills
Demand GenerationMarketoSalesforceHubSpotPythonJavaScriptExcelPowerPointGoogle AnalyticsGA4Looker StudioWorkdayGreenhouseLeverSlack
Nice-to-have skills
AirtableAsanaLinearMonday.comNotion
Domain expertise
martechdeveloper-tools
Benefits & perks
Equity, Health insurance, Dental insurance, Vision insurance, Paid parental leave, Paid holidays, Sabbatical program, Mental health resources, 401(k) with employer match, Monthly stipends, Bonus program
Tech stack
MarketoHubSpotSalesforcePythonJavaScriptExcelPowerPointGoogle AnalyticsGA4Looker StudioWorkdayGreenhouseLeverNotionSlackAsanaLinearMonday.comAirtable