Performance Marketing Lead (Meta Ads)
ViktorAI Coworker company
Warsaw, PolandSenior
Accel
Bek Ventures
Kaya VC
Inovo VC
Tenacity Capital
Leonis Capital
Marketing
About the role
TL;DR
Own and manage Meta ads for Viktor, focusing on strategy, creative direction, budget, and performance.
- •You own Meta as a paid acquisition channel for Viktor.
- •You'll build and manage the Meta ad strategy, creative direction, budget, and performance.
- •Key Responsibilities Own Meta end-to-end, from campaign structure to budget allocation.
- •Set the experimentation cadence on Meta with clear hypotheses and documented results.
- •Build the audience and creative library for Meta ads.
- •Partner with the Head of Performance Marketing on budget and prioritization.
- •Report weekly on spend, CAC, and pipeline contribution.
- •Requirements 4-8 years in paid social, with deep Meta experience for B2B SaaS or AI.
- •Direct media buyer at scale with serious media spend ($1M+/month).
- •Creative testing at scale and attribution fluency.
- •Comfortable with data and documented experimentation practice.
- •AI-native daily workflow and founder mentality.
Required skills
PythonJavaScriptSQLExcelGoogle AnalyticsLooker StudioPerformance MarketingDigital MarketingMarketing AnalyticsA/B Testing
Nice-to-have skills
Content MarketingSEOSEMProduct MarketingBrand MarketingSocial Media MarketingDemand Generation
Domain expertise
adtech
Benefits & perks
Top-of-the-market salary
Tech stack
PythonJavaScriptSQLExcelGoogle AnalyticsLooker Studio
