Senior Creative Strategist
NourishTelemedicine company
New York, United StatesSenior
Thrive Capital
Index Ventures
Y Combinator
BoxGroup
J.P. Morgan Private Capital's Growth Equity Partners
Maverick Ventures
Marketing
About the role
TL;DR
Owns creative strategy, roadmap, and learning loop for performance marketing.
- •As our Senior Creative Strategist, you'll own the Creative Strategy function at Nourish: setting the strategy and vision, developing our creative roadmap, collaborating with Production to execute it, and owning the learning loop that fuels the strategy.
- •You'll report to our Head of Growth & Marketing and fully own our creative strategy roadmap across all channels and all audiences, plus support expanding to new ones.
- •Key Responsibilities Set and drive Creative Strategy: Define our creative strategy and vision for paid channels and translate it into a concrete, prioritized, hypothesis-driven strategy and roadmap.
- •Own the creative learning loop: Run a rigorous loop from creative test to insight to next steps.
- •Collab with Production to execute the roadmap: Convert high-level strategy into sharp ad concepts, write briefs, and collaborate closely with our Production team.
- •Expand creative strategy to new channels and audiences: Lead the insights, strategy, and roadmaps for expansion into new channels and new audiences.
- •Partner cross-functionally: Work closely with Media Buying, Creative Production, Product, and more teammates to grow our paid channels.
- •Requirements 5-7 years of experience in creative strategy and/or growth marketing, with experience managing to growth KPIs and working directly with creative production teams.
- •Strong creative performance instincts.
- •Creatively generative.
- •Strong cross-functional collaborator, especially with creative teams and media buying.
- •Fluent in performance data.
- •Thrive in high-growth, high-stakes environments.
Required skills
Growth MarketingPerformance MarketingRoadmappingMarketing AnalyticsCopywriting
Domain expertise
healthtech
Tech stack
JavaScriptPythonReactVue.jsAngularNext.jsSvelteHTMLCSSTailwindReduxGraphQLjQueryBootstrapSassMaterial UIChakra UIWebpackViteNode.jsDjangoFlaskFastAPISpringExpressRuby on Rails.NETASP.NETNestJSLaravel